Adding natural colours - muffin


In light of today’s situation, many consumers are resorting to “comfort” foods such as snacks, confectionery, bakery and even select dairy products (ice cream) as a means to reduce stress and even anxiety.

According to both consumers and Nielsen, the definition of “snack” has evolved to include now a wide variety of segments, occasions and applications for consumers today. “Snack” has essentially become the umbrella term to encompass the following product categories:

Bars, sweet snacks and savoury snacks using natural flavours and natural colours

This wide definition of snacking indicates that brands must innovate to truly capture consumer attention around the snack occasion. Innovation may mean improved packaging, novel ingredients, conversion to all natural or even organic platforms.

On average, 2.6 snacks are consumed daily by consumers. Which means – on any given day, there are nearly three occasions that snack brand holders can capture.

Flavour and colour obviously play a significant role in overall product acceptance. It is widely understood that colour plays a significant role in first time purchase intent – especially for products that adhere to clear packaging. If the product looks appealing, and the flavour is just right – it can be assumed that re-purchases will exist.

Mane-Kancor colours the world’s leading food and beverage brands, keeping them appetising, vibrant and natural. The colour of food and beverages is a prelude to nutrition and good taste. Mane-Kancor, a manufacturer of natural colours (C-Capture) for over a century, provides safe and natural colouring solutions to food processing and beverage industries. The company’s expertise in in-house extraction, isolation, purification and blending processes creates shades that are consistent in hue and stable in many food & beverage applications. Mane’s application capabilities and understanding of NPD and market trends, allows the company to create innovative concepts that hit on two key human senses; visual appeal and taste.

In order to understand the colour stability of the C-Capture line of natural colours, Mane-Kancor conducted several experiments on muffins.

Muffin ingredient list


  • Combine all the dry ingredients – flour, baking powder, sugar and salt in a large bowl.
  • In a separate bowl combine all the liquid ingredients together.
  • Add liquid ingredients into the dry ingredients and mix until just blended.
  • Transfer batter into prepared muffin tins.
  • Bake at 350F 25 minutes for regular sized muffins, 12 minutes for mini muffins, or until toothpick comes out clean
  • Cool completely.
natural colours