In today’s world, where healthy aging and radiant skin are priorities, consumers are investing more time into understanding their haircare and skincare products. With a focus on wellness, many are seeking products that are not only effective but also gentle and safe. This movement has raised awareness amongst consumers on different ingredients and actives that can help achieve glowing, dewy skin.
For years, consumers often trusted brand claims and celebrity endorsements without much research or understanding. However, with the boom of social media “skinfluencers” and the wealth of information available online, there is a rise in ingredient understanding. Brands that sell products which lack quality, don’t meet the claims, or contain harmful ingredients are being called out. Natural ingredients – derived from plants, herbs, and minerals are gaining popularity for their many benefits.
The trend towards natural ingredients is not just a passing phase; it reflects a deeper cultural shift. Consumers are looking for transparency in their products; wanting to know what is in them and where they come from. This has led to an increase in brands that prioritise clean formulations and ethical sourcing. As awareness of the harmful effects of parabens, sulfates, and alcohol grows, brands are challenged to create gentle yet effective products for all ages.
This rapid shift brought the emergence of ‘A-Beauty’ to the global market – the Ayurveda Beauty Movement that incorporates Ayurvedic elements and herbal extracts to achieve a balanced skincare routine. A-Beauty not only incorporates elements from nature but is also less tedious when compared to yesterday’s trending topic, ‘K-Beauty’. It focuses on providing maximum efficacy from a single product, making it easier to accommodate in today’s busy schedule. A-Beauty’s holistic approach, with its 5000-year tradition of using herbal extracts, meets modern needs by providing safe, sustainable, and chemical-free solutions.
Understanding this shift in the market, Mane Kancor is excited to introduce our line of 100% natural personal care ingredients. Each ingredient is carefully curated from herbal extracts, leveraging our 100 years of expertise in phytochemicals and our in-depth knowledge of Ayurvedic texts. Our natural actives replace harsh chemicals while meeting the evolving needs of today’s conscious customers. Our portfolio includes pioneering natural solutions for skin care, hair care and sun care – Active Ingredients, backed by clinical studies, and Ayurvedic Ingredients, inspired from ayurveda texts.
Join us on this journey towards a greener approach to personal care. We invite you to explore the benefits of choosing products that are not only good for you but also good for the planet.
Embrace the power of nature with Mane Kancor!